Pópulo Servicios Turísticos started its activity in 1999. Company created by Santiago Calvo and Sebastián Moreno, becoming the pioneer in the Baeza tourism sector. In her business career she has always been accompanied by a team of professionals related to Art, History and Culture, who have carried out a great job in the Interpretation and Dissemination of Heritage in the Comarca de la Loma.

The main activity carried out by Pópulo is carrying out cultural visits to the cities of Baeza and Úbeda (Declared in 2003 as a World Heritage Site by UNESCO), although in recent years it has also specialized in offering other routes by putting in value the cultural wealth of the province: Southern Renaissance Route: Baeza, Úbeda and Jaén, Natural Parks of the province, Oil Route through Sierra Mágina, Route of the Castles, Literary Visits: Machadiana in Baeza or Dramatized Visits: Baeza.

Pópulo Servicios Turisticos is also in charge of managing the Olive Tree Culture Museum at Hacienda la Laguna, the Interpretation Center on Medieval Baeza “Torreón Puerta de Úbeda” and the “Ciudad de Baeza” Tourist Train … All of this is complemented with projects commercial: handicraft shops and products of the area as important as Olive Oil; or the organization of events such as congresses and fairs: Futuroliva Baeza (Olive Grove Fair of the Comarca de la Loma), “Baeza de tapas” Gastronomic Route, etc. As we see a young company that is committed to the tourism development of the province of Jaén.

The Pópulo Servicios Turísticos company offers its clients a wide range of cultural guided tours of various kinds:

– Heritage: Southern Renaissance: Baeza – Úbeda (World Heritage Site) and Jaén (World Capital of Oil and Land of the Holy Kingdom).

– Literary: Visit Machadiana in Baeza

– Natural: Sierra de Cazorla, Segura and las Villas.

– Route of the Castles, the confluence of two Christian and Muslim cultures.

– Route of the Olive Tree: Museum of the Culture of the Olive Tree.

– Visits for schoolchildren.

– Dramatized visits.